How to Use Content Marketing to Become an Authority

Whether shopping around for the best service provider or looking for insights in how to use a particular product, turning to authorities is a must. When interested in buying new technology, you may check out tech review websites and blogs to uncover what’s worth buying and what you should avoid. If you’re interested in seeing a movie, you may read up reviews from established film critics, or just take the overall pass/fail grade of a site like Rotten Tomatoes. Whatever it is for, authorities on the matter generate massive amounts of traffic. If you’re a business

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12 Tools That Startups Should Know About Right Now

Knowledge is power for any business owner. This idea forges a line in the sand, separating successful companies and those struggling to eek an even basic existence. It also puts new startup owners behind the 8-ball. Regardless of their education or previous work experience, the creators and founders of the new startups do not have the kind of knowledge other, established owners have. The faster a new boss educates him or herself and gathers knowledge to work with, the greater the chance at success becomes. To help facilitate the obtaining of vital information for a new business, here are 12

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